Women in Dentistry - Webinars

Continued Growth & Education - Webinars

WEBINARS / THE BUSINESS OF DENTISTRY GROWING AND STRENGTHENING YOUR PRACTICE IN 2026

The Business of Dentistry: Growing and Strengthening Your Practice in 2026

February 25, 2026 @ -

Category 3 | 1 CE Credit | AGD Code: 550

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Description

Join Women in Dentistry for an engaging fireside chat featuring industry leaders Jackie Joachim, Tala Batarseh, Natalia Decius, and Sana Arshad as they share practical insights to help you build a stronger, more profitable dental practice in 2026 and beyond.

This dynamic conversation will explore the key business pillars every practice owner needs to master — from increasing practice value and improving operational systems to attracting new patients and understanding the financial metrics that truly drive growth. Whether you’re scaling your practice, preparing for long-term success, or refining day-to-day operations, this webinar will provide actionable strategies you can implement immediately.

This session empowers you with knowledge, confidence, and tools to lead your practice with clarity and purpose in an evolving dental landscape.

Objectives

By attending this webinar, participants will be able to:

• Understand the key factors that drive dental practice value and how to position their practice for sustainable growth and long-term success
• Develop effective strategies for new patient acquisition while strengthening relationships with existing patients to improve retention and lifetime value
• Implement efficient business systems and workflows that enhance team performance, reduce bottlenecks, and increase profitability
• Identify and track essential financial and operational metrics to make data-driven decisions that support profitability and scalability
• Gain practical, real-world insights from experienced industry professionals through an interactive fireside chat format.

About our Speaker(s)

Jackie Joachim

Chief Operating Officer at ROI Corporation, Sales Representative

Jackie Joachim graduated from the University of Toronto with a Bachelor of Arts degree in Economics and Political Science and has close to 30 years of experience in the health care sector. She began her career in banking where she learned how to finance health care practices. With 10 years of experience in practice management, she developed and delivered seminars to healthcare professionals across the country, coached hundreds of practitioners for planning, marketing, patient education, human resources, and financial management. She has been a keynote speaker at both national and provincial association conventions, speaking with thousands of practitioners across Canada.

Instrumental in helping build the BMO brand in the healthcare sector, Jackie led her own sales team, worked with account managers nationwide, and collaborated with the national head office. She understands how practices operate and the unique needs of healthcare professionals. Her personal goal is to help practitioners become strong business leaders who take pride in their profession and reap the rewards of their hard work.

Natalia Decius

Marketing Director

An expert in dental practice marketing with nearly two decades of specialized experience, Natalia founded Vitamin D Marketing & Design in 2017, a boutique firm focused on healthcare practices. The firm quickly evolved into a trusted name in Canadian healthcare marketing. Natalia works closely with dentists, specialists, and industry leaders to enhance brand presence and grow practices through tailored strategies that drive revenue and engagement.

Passionate about empowering women in dentistry, Natalia balances life as a wife, mother, and entrepreneur while helping others achieve professional success. She brings dedication, insight, and efficiency to understanding and meeting the unique marketing needs of her clients.

Tala Batarseh

Dental Consultant

Tala Batarseh is the visionary behind DenTala Coaching & Consulting, a firm transforming dental practice growth and team development. With a Bachelor’s degree in Business Administration and a General Management certification from York University, Tala has spent over 15 years driving measurable success in dental practices across Canada.

Her ability to blend business strategy with clinical understanding makes her a trusted partner for dental teams. Through mentorship and coaching, Tala has empowered clinicians, administrators, and auxiliary team members to thrive. Her advanced training spans treatment coordination, dental sales, executive leadership, and IPAC compliance.

Sana Arshad

Founder, CFO of Smiles, CPA

Sana Arshad brings in-depth expertise in dental finance and cost control. She holds a Master’s degree in Accounting with a specialization in Performance Management and is a Chartered Professional Accountant. With over a decade of experience building finance teams and processes, Sana ensures accurate financial reporting so practice owners can clearly understand the health of their business.

A dedicated mentor to CPA students, Sana also serves as an instructor at several Canadian teaching institutions. Her diverse experience ensures clients receive comprehensive, proactive accounting support tailored to their needs.

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